Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.
Context
For Mishell Wellness, a personal brand for a nutrition and wellness professional, our goal was to build an identity designed to thrive in the digital space.
Since Mishell is an active content creator focused on health and wellbeing, we crafted a brand that feels delicate, modern, and elegant — perfectly aligned with her audience.
Details
Year:
2024
Work:
Branding, Creative Direction
Country:
Ecuador
Overview
We developed a custom typography that is refined yet approachable, and visual resources inspired by the clean, vibrant aesthetics of content creation.
Challenge
One of our main challenges was to move away from the typical and predictable aesthetics often associated with nutrition brands.
We deliberately avoided using direct references to food, health symbols, or overly conventional wellness visuals, because that was not how Mishell Wellness wanted to be perceived.
