Context
La Gallera is a leading audiovisual production company in Ecuador, working closely with top brands and advertising agencies to create high-quality commercials and specialized branded content.
For this project, Catapulta Studio developed a new digital strategy and designed refreshed content formats for their Instagram presence.
Details
Year:
2023
Work:
Social Media Strategy and Design.
Country:
Ecuador
Overview
Our goal was to design a digital communication strategy that reflected La Gallera’s new objectives and adapted to their evolving audiences.
We focused on enhancing their social media impact by introducing new content formats that emphasized value-driven communication — not just showcasing work, but also educating and connecting with the creative community.
Challenge
The main challenge was to rethink how to visually present content for a production company whose portfolio already consisted of high-quality, visually stunning material.
We had to find a balance between showcasing their outstanding work and speaking effectively to two very different audiences:
direct clients (brands and agencies) who are less active digitally, and a broader group of creatives and audiovisual professionals who engage heavily with digital content.
