Genegrafía Project

Context

At Catapulta Studio, we developed the full visual identity and led the creative direction for Genegrafía, a forward-thinking Instagram project that redefines content creation through artificial intelligence.

Genegrafía curates inspiring visual content for creatives in design, photography, art, and AI.
It promotes the idea that artificial intelligence is not a threat to creativity, but rather a powerful ally — one that allows us to keep creating with stronger criteria and a more elevated design perspective.

Details
Year:

2025

Work:

Creative Direction, Branding

Country:

Spain

Overview

The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.

Challenge

The main challenge was to create a brand identity that felt modern, artistic, and digitally native — without falling into common visual clichés associated with AI.
We needed to reflect the project’s avant-garde spirit while staying minimal and refined, allowing the content itself to shine as the main character.

The brand needed to match that level of intentionality: clean, bold, and effortlessly contemporary.

Solution

These are the places where customers interact with the brand, such as the website, social media, retail environments, customer service, and advertising. Each touchpoint should provide a consistent and coherent brand experience. The ease and satisfaction with which customers can interact with the brand’s products or services. Good UX is crucial in digital branding.

  • Strong branding can create a sense of community among users
  • Effective product branding goes beyond functionality and connects with consumers on an emotional level
  • Continuously monitor brand performance and customer perceptions

Results

Branding is a multifaceted and dynamic process that requires careful planning, creativity, and ongoing management. It’s about creating a cohesive and compelling narrative that resonates with the target audience, building trust, and fostering long-term relationships. By aligning the brand’s purpose, identity, and values with the needs and desires of the audience, businesses can create powerful brands that stand the test of time.
Brands need to evolve over time to stay relevant. This means being open to change and continuously adapting the brand strategy to reflect market trends and consumer needs.